I/O 2025: Search

Year: 2025 · ▶ Watch on YouTube

Liz Reid (Head of Google Search) · Rajan Patel (VP, Engineering, Search) · Vidhya Srinivasan (VP/GM, Search Ads and Ads on Google Experiences)

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Segments (12)

  • 00:00:08 · Introduction: The Changing Nature of Search — Liz Reid
    • Introduces the shift in user search behavior towards longer, more complex questions and positions generative AI as the solution.
  • 01:06 · Introducing AI Mode — Liz Reid
    • Announces ‘AI Mode’ as a new, powerful AI search experience transformed with Gemini, rolling out in the US.
  • 02:30 · AI Mode Demo: Multi-step Planning — Liz Reid
    • Demonstrates how AI Mode handles a complex, multi-faceted query for planning a trip to Nashville.
  • 04:16 · Personal Context in AI Mode — Liz Reid
    • Explains and demonstrates how AI Mode will use personal context from past searches and other Google apps like Gmail to provide tailored results.
  • 05:25 · Deep Search in AI Mode — Liz Reid
    • Introduces ‘Deep Search’ for creating thorough, expert-level reports on complex topics by issuing hundreds of searches.
  • 06:41 · Complex Analysis & Data Visualization — Rajan Patel
    • Demonstrates AI Mode’s ability to analyze complex data and dynamically generate visualizations like tables and graphs for sports statistics.
  • 08:46 · Agentic Search: Project Mariner — Rajan Patel
    • Showcases how agentic capabilities (Project Mariner) can perform tasks like finding and comparing event tickets across multiple sites.
  • 10:13 · Search Live: Live Multimodality with Project Astra — Rajan Patel
    • Introduces ‘Search Live,’ using the phone’s camera for real-time, conversational search to solve problems and answer questions about the user’s environment.
  • 13:08 · A New Level of Intelligence for Shopping — Vidhya Srinivasan
    • Introduces how AI Mode integrates visual inspiration and the Shopping Graph to create a personalized and intelligent shopping experience.
  • 15:26 · Live Demo: Virtual Try-On — Vidhya Srinivasan
    • Performs a live demo of a new virtual try-on feature that uses an image of the user to show how clothes will look on them.
  • 17:32 · Agentic Checkout — Vidhya Srinivasan
    • Demonstrates an agentic checkout feature where Search can track prices and automatically purchase an item with one tap when the target price is met.
  • 19:29 · Conclusion: A New Era of Google Search — Liz Reid
    • Summarizes the new capabilities of Google Search, emphasizing the ‘Ask anything’ paradigm powered by Gemini 2.5, AI Overviews, and AI Mode.

Products Announced (10)

  • 01:06 · AI Mode in Google Search (Rolling out)
    • Handles complex, multi-step queries · Powered by a custom Gemini model · Integrates personal context, deep research, and agentic capabilities
    • Rolling out to everyone in the US starting today.
  • 01:58 · AI Overviews (Updated)
    • Powered by the same models as AI Mode · Handles more complex questions directly in main search results · Integrates Gemini 2.5
    • Available now, with Gemini 2.5 update coming later this week.
  • 04:16 · Personal Context in AI Mode (Coming soon)
    • Uses past searches for personalized suggestions · Can connect to other Google apps like Gmail · Tailors results based on user preferences and history
    • Coming this summer to AI Mode.
  • 05:25 · Deep Search (Coming soon)
    • Generates expert-level, fully-cited reports · Issues dozens or hundreds of searches on a user’s behalf · Reasons across disparate pieces of information
    • Coming this summer to AI Mode.
  • 06:53 · Complex Analysis & Data Visualization (Coming soon)
    • Analyzes complex data from queries · Dynamically generates tables and graphs · Uses real-time data for sports and finance
    • Coming this summer to AI Mode for sports and financial questions.
  • 08:50 · Project Mariner Capabilities (Agentic Search) (Coming soon)
    • Performs tasks like finding and comparing tickets · Fills in forms and analyzes results across sites · Handles event tickets, restaurant reservations, and appointments
    • Coming this summer to AI Mode.
  • 11:15 · Search Live (Coming soon)
    • Uses phone camera for live, conversational search · Powered by Project Astra capabilities · Answers questions about the user’s real-world environment
    • Coming this summer to AI Mode.
  • 15:27 · Virtual Try-On (Available in Labs)
    • Virtually try on clothes using a personal photo · Powered by a custom image generation model for fashion · Shows how material will drape, fold, and stretch
    • Starting today in the U.S. in Labs.
  • 17:38 · Agentic Checkout (Coming soon)
    • Tracks product prices across the web · Can securely purchase an item with one tap when a target price is met · Uses Google Pay for secure transactions
    • Available in the coming months.
  • 19:38 · Gemini 2.5 in Search (Coming soon)
    • Powers AI Overviews and AI Mode · Custom version tailored for Google Search · Enhances reasoning and response generation
    • Coming to AI Overviews and AI Mode later this week.

Commitments / Timelines (9)

  • 01:22 (Starting today) — AI Mode rolling out to everyone in the US.
  • 05:15 (This summer) — Personal context coming to AI Mode.
  • 05:41 (This summer) — Deep Search coming to AI Mode.
  • 08:22 (This summer) — Complex analysis & data visualization coming to AI Mode.
  • 08:51 (This summer) — Project Mariner capabilities coming to AI Mode.
  • 12:49 (This summer) — Search Live coming to AI Mode.
  • 19:05 (In the coming months) — Visual shopping and agentic checkout will be available.
  • 19:09 (Starting today in the U.S.) — Try clothes on virtually in Labs.
  • 19:38 (Later this week) — A custom version of Gemini 2.5 is coming to AI Overviews and AI Mode.

Demos (6)

  • 02:31 ✓ · AI Mode Nashville Planning — Liz Reid
    • A complex query about finding things to do in Nashville was entered, and AI Mode generated a comprehensive plan with restaurant suggestions, music venues, and off-the-beaten-path activities, including a map.
  • 06:57 ✓ · AI Mode Baseball Stats Analysis — Rajan Patel
    • A query asking for baseball player stats was entered, and AI Mode generated a formatted table comparing batting averages and then a bar graph showing home run totals.
  • 09:08 ✓ · Project Mariner Ticket Buying — Rajan Patel
    • A query to find affordable baseball tickets was entered. The UI showed the agentic search kicking off multiple searches, analyzing options, and presenting the best choices with a direct link to purchase.
  • 11:48 ✓ · Search Live with Project Astra — Rajan Patel
    • A pre-recorded montage showed various users interacting with Search Live via their phone’s camera to solve problems in real-time, such as identifying a science experiment, getting DIY instructions, and troubleshooting a toy.
  • 15:40 ✓ · Virtual Try-On Live Demo — Vidhya Srinivasan
    • Vidhya Srinivasan used her phone live on stage to select a dress, upload a photo of herself, and generate an image showing what the dress would look like on her.
  • 17:41 ✓ · Agentic Checkout Demo — Vidhya Srinivasan
    • A UI demo showed setting a target price for a dress. A notification appeared when the price dropped, and a ‘Buy for me’ button initiated a secure purchase with Google Pay, completing the transaction automatically.

Notable Quotes (7)

  • 00:56 — Liz Reid:

    This is the future of Google Search. A search that goes beyond information to intelligence.

  • 01:22 — Liz Reid:

    We’re excited to start rolling out AI mode for everyone in the US, starting today.

  • 04:17 — Liz Reid:

    Soon, AI mode will be able to make your responses even more helpful with personalized suggestions based on your past searches.

  • 08:20 — Rajan Patel:

    It’s like having my very own sports analyst right in Search.

  • 11:24 — Rajan Patel:

    It’s like hopping on a video call with Search.

  • 13:08 — Vidhya Srinivasan:

    With AI mode, we are bringing a new level of intelligence to help you shop with Google.

  • 20:06 — Liz Reid:

    We couldn’t be more excited about this chapter of Google Search, where you can truly ask anything.

Visual Signals (Beyond the Transcript)

On-Screen Text Moments (13)

  • 00:03 · Google I/O logo
    • Branding for the event.
  • 00:23 · Google Search query: 'things to do in Nashville this weekend with friends, we're big foodies who lik
    • Illustrates the new type of complex, conversational queries users are making.
  • 00:45 · G Ask anything
    • Core marketing slogan for the new search paradigm.
  • 00:59 · Google Search: Beyond information to intelligence
    • Defines the strategic shift in Search’s mission.
  • 01:07 · AI Mode
    • Introduces the name of the new flagship feature.
  • 01:23 · Google Search: AI Mode rolling out to everyone in the US starting today
    • Major availability announcement for the new feature.
  • 02:16 · AI Mode: Personal context, Deeper research, Analysis & visualization, Live multimodality, New ways t
    • Outlines the key pillars and new capabilities of AI Mode that will be discussed.
  • 05:15 · Google Search: Personal context, coming this summer to AI Mode
    • Announces the feature and its release window.
  • 05:41 · Google Search: Deep Search, coming this summer to AI Mode
    • Announces the feature and its release window.
  • 08:22 · Google Search: Complex analysis & data visualization coming this summer to AI Mode
    • Announces the feature and its release window.
  • 12:49 · Google Search: Search Live, coming this summer to AI Mode
    • Announces the feature and its release window.
  • 19:09 · Google Search: Try clothes on virtually, starting today in the U.S.
    • Major availability announcement for the virtual try-on feature.
  • 19:47 · A New Era of Google Search (summary slide with all features)
    • A visual summary of all the new search capabilities announced.

Stage Moments (7)

  • 00:08 · Liz Reid walks on stage to begin the presentation.
  • 01:28 · Audience applauds the announcement of AI Mode rolling out today.
  • 06:45 · Rajan Patel walks on stage as Liz Reid introduces him.
  • 08:29 · Audience applauds the data visualization demo.
  • 12:55 · Vidhya Srinivasan walks on stage as Rajan Patel finishes his segment.
  • 16:25 · Audience applauds loudly for the successful live demo of the virtual try-on feature.
  • 19:22 · Liz Reid returns to the stage to conclude the presentation.

Visual Demos (6)

  • 03:13 · Query fan-out visualization
    • An animation shows a single complex query breaking down into multiple simpler sub-queries that are sent to different Google systems (Web, Knowledge Graph, Real World, etc.).
  • 07:37 · Baseball stats table
    • A clean, formatted table is dynamically generated on a mobile UI, showing player names, teams, and batting averages for two different years.
  • 08:03 · Baseball stats graph
    • A horizontal bar chart is dynamically generated on a mobile UI, ranking players by their home run totals for the season.
  • 11:48 · Search Live montage
    • A series of short clips show a phone’s camera view with a live AI assistant overlay, helping users with science experiments, identifying plants, and giving DIY instructions.
  • 15:41 · Virtual Try-On live demo
    • A split screen shows Vidhya Srinivasan operating her phone on the left and the phone’s UI on the right. She selects a photo of herself, and the UI shows a ‘Creating the look…’ animation, finally displaying the generated image of her wearing the selected dress.
  • 18:15 · Agentic Checkout UI
    • A mobile UI shows a price drop notification for a tracked item, with a ‘Buy for me’ button. Tapping it leads to a screen showing the purchase in progress and then completed, all within the Search interface.

Production Signals (4)

  • 00:00 · High-energy, pre-recorded animated intro sequence.
  • 00:08 · Transition to a live on-stage presentation in an outdoor amphitheater.
  • 11:48 · A pre-recorded, edited montage is used to showcase the ‘Search Live’ feature with multiple users and scenarios.
  • 15:41 · A split-screen view is used for the live demo, showing both the presenter and a direct feed of her phone screen.

Key Topics

Generative AI · Google Search · AI Mode · AI Overviews · Gemini 2.5 · Multimodal Search · Agentic AI · Personalization · Data Visualization · E-commerce Integration · Virtual Try-On · Project Astra · Project Mariner · Conversational AI

Takeaways

  • Google is fundamentally transforming Search from a tool for finding information into an intelligent, agentic partner that can perform complex tasks and planning.
  • The new ‘AI Mode’ serves as a dedicated, powerful environment for multi-step, conversational queries, acting as a testbed for features that will eventually migrate to the core search experience.
  • Search is becoming deeply personal, leveraging user context from across Google’s ecosystem (with user permission) to provide highly tailored and relevant results.
  • Multimodality is a key pillar, with Search now able to understand and converse about live video feeds (‘Search Live’), in addition to text and images.
  • Google is building a powerful, agentic layer into Search that can not only research but also execute tasks like booking tickets and purchasing products on the user’s behalf.
  • The shopping experience is being completely reimagined within Search, creating a seamless journey from visual inspiration and virtual try-on to price tracking and one-tap purchasing.
  • The underlying technology, a custom version of the Gemini 2.5 model, is being rapidly deployed across both AI Overviews and the new AI Mode, signifying a major upgrade to Search’s reasoning capabilities.